Meet Jurriaan
Unblocking Strategy Execution đïž
Keynote Speaker | Author | Strategy Execution Partner
"Most leadership teams don't have a strategy problem.
They have an execution system that breaks down under pressure."
Meet Jurriaan
Unblocking Strategy Execution đïž
Keynote Speaker | Author | Strategy Execution Partner
"Most leadership teams don't have a strategy problem.
They have an execution system that breaks down under pressure."
KEYNOTE SPEAKER
F1 Lessons for Faster Organizations
Jurriaan has been on stage 150+ times at leadership summits, company kick-offs, and industry conferences.
His F1-inspired keynote uses the world of Formula 1 as a lens to help audiences see their own organizations differently. It's not motivation for motivation's sake. It's a framework your teams can use the next morning.
After the talk, your audience will:
Share a common language for what's blocking execution
Understand why speed requires system change, not more effort
Leave with practices they can implement the next day
Shift from "that's impossible here" to "if F1 teams can do it, so can we"
Popular keynote topics:
How to Run Your Organization Like a Formula 1 Team
Why Strategy Stalls Under Pressure (And How to Fix It)
Accelerating Decision-Making Without Losing Control
From Oversight to Ownership: The Future of Work
Every keynote is tailored to your audience, industry, and strategic priorities. Many clients use the keynote as a catalyst for a leadership off-site or execution reset.
đ Based in The Netherlands. Clients worldwide. Languages: English & Dutch.
đłđ± Beschikbaar als keynote spreker en dagvoorzitter in het Nederlands. Onderwerpen: Formule 1 & business, strategie-executie, organisatieverandering, leiderschap, besluitvorming.
Fee: âŹ3,000 - âŹ15,000
âJurriaanâs keynote was very clear and âspot onâ. This was the first time I heard a sports analogy that doesnât go wrong. You make very clear why being agile is a survival strategy for F1 teams and businesses.â
âThis session was super impactful and helpful for me, especially with the illustrative F1 examples. It gave me ideas of things to try as soon as I get back.â
âLoved the very real Formula 1 examples. It was easy to understand and get ideas to use in my own life.â
âI thought it was great. I was impressed by how much was covered and the clarity of the story running underneath it all.â
Author
Author
unblock
The playbook for leaders who are done with strategies that stall. Unblock shows you how to build an execution system that embeds strategy into day-to-day work: explicit trade-offs, clear decision rights, 90-day outcome cycles, and a rhythm that keeps teams aligned at scale.
Formula X
A Formula 1 inspired business fable. Published in Dutch as Formule X, and translated into Italian and German.
Follow a struggling kitchen company that transforms itself using lessons from the world's fastest pit crews. A fast read with practical models you can apply immediately.
NEWSLETTER
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CONSULTANT
CONSULTANT
STRATEGY EXECUTION CONSULTING
Through Unblock, Jurriaan works with leadership teams who need to turn strategy into results.
We help you formulate strategy that creates focus, then build the system that embeds it into day-to-day work. No top-down cascades. No slide decks that gather dust. Instead: ownership, clarity, and execution that actually happens.
đ What we offer:
Formulate strategy that creates focus and clarity
Diagnose where your execution system is breaking down
Facilitate leadership off-sites that produce decisions and alignment
Redesign how your organization makes trade-offs, assigns ownership, and coordinates at pace
Make operating models AI-ready, so AI initiatives don't die in pilots
Clients include: Novo Nordisk · Roche · Baloise · GLS · Thales · Rabobank · Schiphol · RTL
Get in Touch
Get in Touch
Ready to accelerate?
Whether you're looking for a keynote, planning a leadership off-site, or need help fixing your execution system, I'd love to hear from you.